Building With Buyers cover image

Building With Buyers

225 - AI & Copycats Make Positioning and Messaging The Most Critical Pieces To Figure Out (Megan Bowen, CEO at Refine Labs)

Mar 26, 2025
50:10

Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."


Here’s what we cover:

Brand, Demand, and ABM. What's your approach to client work;

I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;

What’s changed about how buyers buy today, and what’s still the same;

Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs;

How are you using AI, and what’s your take on where it’s going;

Early stage startups testing paid ads, what’s your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR);

What’s the biggest challenge for companies you’re working with right now;

Megan asks me her burning question.

Megan on LinkedIn: ⁠⁠⁠www.linkedin.com/in/meganwhitebowen

Refine Labs: ⁠⁠⁠⁠⁠⁠⁠⁠www.refinelabs.com


For more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show.


Music by my talented daughter.


Anna on LinkedIn: ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠furmanovmarketing.com

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode