This week, the Katies are joined by Allie Cefalo, Marketing Partner at Kleiner Perkins, who shares her journey from leading global communications teams to running marketing for one of the world's best known Venture Capital firms. In this episode, you'll get a peek into the world of VC comms and the insider communications strategies. Discover how top VC firms support founders, craft compelling brand narratives, and navigate the evolving landscape of startup marketing.

We laughed a lot, we learned a lot, we shared some embarrassing stories. It's an episode you won't want to miss!

Podcast Highlights

Insider strategies for startup storytelling
The critical role of video in modern marketing
Authentic branding techniques
Communications and marketing intersection
Career insights for PR and marketing professionals

Episode Timestamps

02:43 - Transitioning from Communications to Marketing
05:41 - Business Storytelling Evolution
08:42 - Video's Impact on Marketing
11:29 - Personal Branding for Leaders
14:33 - Communications Accountability
17:18 - Comms and Marketing Convergence
20:18 - PR Career Development
23:24 - Strategic Communications for Founders
25:45 - Startup Audience Engagement

Don't miss this revealing conversation packed with actionable insights for entrepreneurs, marketers, and communications professionals!

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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

22 - Unlock the Secrets of VC Communications with Allie Cefalo, Marketing Partner at Kleiner Perkins