Motivation with Brendon Burchard

The Real Reason You Quit (It's Not Motivation)

24 snips
Oct 2, 2025
Ever wondered why you quit things? It’s often not about lack of motivation, but about the emotional weight that comes with stress and fatigue. Your relationship with time can amplify these feelings, making progress feel harder. Building true endurance and strategically managing your attitude can set you apart as a leader. Plus, creating a culture of appreciation can keep teams motivated. By learning to persist through challenges, you can separate yourself from the competition and achieve greater success.
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INSIGHT

Quitting Is Emotional Avoidance

  • People usually quit to avoid difficult emotions rather than because the external payoff is insufficient.
  • Quitting is often abandoning fatigue, frustration, or emotional exhaustion tied to the pursuit.
INSIGHT

Stress Is A Function Of Time

  • Stress and peace are functions of time because deadlines compress emotional weight.
  • You cannot control time, only your attitude, effort, and direction as time unfolds.
ADVICE

Lead With Endurance And Optimism

  • Lead with optimism and endurance even when trends go down and resources feel scarce.
  • Remind yourself you'll be better equipped in the future and use downturns as strategic advantages.
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