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On Point | Podcast
The Taylor Swift and Beyonce economy
Dec 15, 2023
Taylor Swift and Beyoncé, two cultural powerhouses, have generated $10 billion for the US this year. The podcast explores their massive economic impact, including concert tours, increased sales, hotel stays, and influence on local economies. It discusses their authenticity, impact on small businesses, personal stories, reinvention, fan spaces, and the communal experiences they create for fans.
45:42
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Quick takeaways
- Taylor Swift and Beyoncé's concert tours have generated over $10 billion in economic activity, benefiting not only the artists but also local businesses and economies.
- The success of Taylor Swift and Beyoncé can be attributed to their authenticity, relatability, and deep connection with their fans, allowing them to rewrite the rules of the music industry and achieve immense power and success.
Deep dives
Taylor Swift and Beyonce generate massive economic activity through their concert tours
Taylor Swift and Beyonce have generated over $10 billion in economic activity through their concert tours. The massive success of their tours can be attributed to the dedicated fan bases and the collective joy experienced by concertgoers. Fans are willing to spend big on ticket purchases, travel expenses, merchandise, and food during these events. The economic impact extends beyond the stadiums, with local businesses benefiting from increased sales and hotel stays. Cities like Kansas City and LA have experienced millions of dollars in direct economic impact from these tours.
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Discover
highlights
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