Ron Friedman on Reverse Engineering Your Way to Success

This week Rachel would rather be reading something to help her be great, and it sounds like she found it! Rachel welcomes Ron Friedman to talk about his fantastic book.

Decoding Greatness: How the Best in the World Reverse Engineer Success by Ron Friedman

Rachel has some companion books that she think would be good reads, too:

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire by Brad Stone

CenterStage: My Most Fascinating Interviews―from A-Rod to Jay-Z by Michael Kay