Twitter as we know it is dead. The bird has been sent out to pasture and replaced with a stark ‘X’ symbol. Will Elon Musk’s rebrand go down in history as the most successful rebrand since ‘Snickers’ – or will it be the next ‘New Coke’?

Leslie Hallam, director of the psychology of advertising masters programme at Lancaster University, joins Alex Andreou in the Bunker to discuss the world of marketing, rebranding and Musk’s fascination with the letter X.

"Brands exist so people can become attached to the products they represent."
“Musk has run the Twitter brand in the ground, so it makes sense to rebrand it now.”
"People mourn the loss of these brands, they’re important cultural artefacts.”

www.patreon.com/bunkercast

Written and presented by Alex Andreou. Producers: Liam Tait & Alex Rees. Managing editor: Jacob Jarvis. Music by Kenny Dickinson. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production.

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