How to Successfully Rebrand Your Business with Molten Venture's James Clark

In marketing, you have to try and capture the mood within the company and bring that forth because ultimately, brand is an expression of the people working from within.

Your brand is your way of communicating to your audience about your goals and ambitions.

Any brand changes is always a risk. But as with anything, there is opportunity within that risk. There is opportunity in recognising where the brand and where the company has changed and evolved and to have a brand that reflects that.