The Startup CPG Podcast Founder Feature: BJ Howard of Wild West Chocolate
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In this episode of the Startup CPG Podcast, Caitlin Bricker interviews BJ Howard, founder of Wild West Chocolate, a chocolate brand revolutionizing the confectionery space with fruit-sweetened, no-added-sugar products. BJ shares the company’s journey from concept to launch, including the challenges of navigating a volatile cacao market, the science behind developing a proprietary fruit-based sweetener, and the brand’s commitment to clean ingredients and sustainable practices.
The conversation highlights the role of creative branding, the importance of strong partnerships, and the mission-driven approach that ties Wild West Chocolate to environmental stewardship and community impact.
Listen now to learn how Wild West Chocolate is carving out a unique place in a highly competitive category while staying true to its vision of creating indulgent, better-for-you chocolate.
Listen in as they share about:
- About Wild West Chocolate
- Product Development & Team
- Brand Mission & Inspiration
- Market Challenges
- Retail and Distribution
- Future Outlook
Episode Links:
Website: https://wildwestchocolate.com/
LinkedIn: https://www.linkedin.com/in/bj-howard-6b87b075/
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Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Caitlin's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
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