In this episode of the Live Better Sell Better Podcast, KD has a conversation with Morgan Ingram on presenting yourself as an expert in an industry you're not directly involved with.

QUOTES

Talk to your customers and learn about how they make decisions - KD: "That's the key, the better you understand your prospect, the better it all works. Like selling to doctors, I'm not a doctor. But, to Morgan's point, I definitely am a subject matter expert in terms of how to run a successful business and acquire patients."

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