DIY Approach Fuels Craft Cocktail Brand

Chris Harrison says it all started with a single pot on a stove. He and two high school buddies launched Liber & Co., a manufacturer of premium cocktail syrups, with that tiny test batch in 2011 in Austin, Texas.

Fast forward to 2026, and batches are now in 1,500-gallon tanks and sold worldwide to restaurants, bars, and consumers. But the culture remains hands-on, do-it-yourself, and learn-by-doing.

Chris first appeared on the podcast in 2022. In this latest episode, he shares the company's origins, sourcing tactics, growth plans, and more. 

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/diy-approach-fuels-craft-cocktail-brand

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts


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