Experience This! Show #39, Season 2, Show #9: The Future of Search

Experience This! Show #39 is one of our best yet. Today I heard three phrases I haven't heard before:

SGE: Google Search Generative Experience (SGE) is a new approach to search results. It's an experimental search experience that uses generative artificial intelligence (AI) to provide users with quick and clear overviews of search topics—without having to click on individual webpages

STS: Strategic Text Sequences. OK, what?
Harvard researchers introduce Strategic Text Sequences (STS) to influence LLM-driven search, especially in e-commerce. STS strategically inserts token sequences into product information, boosting visibility and rankings. The framework around STS leverages the Greedy Coordinate Gradient (GCG) algorithm for optimization.

And my favorite from our guest Janette Roush, EVP Marketing and Digital, NYC Tourism +  Conventions:
"The Shitification of the Internet"

Our other guest, Brennen Bliss, Principal, Propellic, shared his deep knowledge on what's going on here as search is going through dramatic changes, right here, right now. 

Some references if you're interested in this topic (and since you follow Experience This!, you likely are):

Janette's recent post on LinkedIn: "I'm hearing rumors that vendors are starting to sell destinations on a service to influence how the destination appears in outputs generated by LLMs - which sends my BS detector through the roof...." 
https://www.linkedin.com/feed/update/urn:li:activity:7187875476504293377/

Christian Watts writes in Phocuswire about Gemini, Google Travel and the Threat to OTAs: https://www.phocuswire.com/gemini-google-travel-threat-to-online-travel-agencies

Two part story from Mario Gavira, Vice President of Growth and Brand at kiwi.com, "Preparing Travel for the Future of AI Search"
https://www.phocuswire.com/travel-marketing-ai-in-search
https://www.phocuswire.com/travel-industry-ai-search

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