

Listener Favorites: Jeremey Utley | How Having Lots of Ideas Leads to Creative Breakthroughs
12 snips Apr 9, 2025
Jeremey Utley, author of 'Idea Flow' and a faculty member at Stanford's d.school, shares insights on harnessing creativity. He emphasizes the importance of generating a high volume of ideas to spark innovation rather than relying solely on inspiration. Jeremey reflects on his diverse high school experiences, the life lessons learned from sports, and the power of real-time documentation for creative success. He also discusses assumption reversal in customer experience, advocating for diverse perspectives to unlock genuine breakthroughs.
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The Power of a Notebook
- Jeremy Utley woke up with a different solution to a problem than the one he'd written down before sleep.
- This highlights the importance of documenting ideas immediately, as we overestimate our memory.
Embrace Idea Flow
- Focus on idea flow, prioritizing quantity over quality.
- Good ideas emerge from a large pool of ideas, not from waiting for inspiration.
Unpredictability of Ideas
- It's difficult to predict an idea's success beforehand.
- Only through testing and experimentation can you determine the true potential of an idea.