Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1280: Unlock SCALE & Growth by Fixing Your Financial Foundation w/ Aubrey Merritt
Aubrey Merritt, a serial entrepreneur and financial expert, joins the show to demystify the numbers side of your business. She breaks down why waiting for tax season to look at your finances is a recipe for disaster and reveals how to use your financial data as a strategic tool for explosive growth. This episode is a masterclass in making your finances work for you, not against you. You'll learn the difference between reactive tax prep and proactive financial strategy, how to set up scalable systems from day one, and why understanding your numbers is the key to unlocking sustainable growth. Aubrey shares her powerful journey from a young single mother to a sought-after fractional CFO/COO, offering practical, data-backed advice that cuts through the financial jargon and gets straight to what matters for your bottom line.
💡 What You'll Take Away For YOUR Business
- 🚀 How to stop making decisions based on "feelings" and start using real data from your financials to guide your strategy.
- 💰 The critical difference between a tax accountant and a bookkeeper—and why you need a proactive financial partner year-round.
- 📊 A simple breakdown of your financial statements (P&L) and how to spot red flags (like a negative gross profit) before they sink your business.
- ⚙️ Why your business needs both an accounting software AND an industry-specific project management tool that integrate seamlessly.
- 📈 The secret to intentional scaling: having the right people, processes, and financial systems in place before you experience explosive growth.
- 🔍 How to conduct a "diagnostic" on your own business to uncover hidden inefficiencies in your operations and finances.
- 💡 The IRS rule every entrepreneur must know about receipts for expenses over $75.
📝 About Aubrey Merritt
Aubrey Merritt is the founder of Merritt Innovative Consulting and Advisory, a firm dedicated to providing financial, strategic, and operational guidance to scaling businesses. Her journey from a young single mother working for the government to becoming a fractional CFO and COO gives her a unique, resilient, and deeply empathetic perspective on the challenges entrepreneurs face. Aubrey combines a deep love for accounting with a passion for innovation, helping business owners build robust systems that support sustainable growth and profitability.
🎯 Aubrey’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs
"You need to persevere... everything is figureoutable. You just have to be willing to keep persevering, keep pushing through. Eventually you're going to figure it out."
📢 Memorable Quotes
- “A lot of newer business owners or newer entrepreneurs, they make decisions based off of feeling instead of data.” – Aubrey Merritt
- “If you have a negative gross profit... you're never going to make money with your current strategy.” – Aubrey Merritt
- "You are going to fail so many times and you cannot compare yourself to other entrepreneurs because what you are seeing when you're looking at other entrepreneurs is how they succeeded. You're not seeing all the times that they failed." – Aubrey Merritt
🔗 Links & Resources