Big Technology Podcast Instagram’s Founder On Why All Social Media Looks The Same — With Kevin Systrom
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Mar 22, 2023 
Kevin Systrom, co-founder of Instagram and Artifact, dives into the evolving landscape of social media. He discusses the striking similarities among major platforms and the implications of AI-driven recommendations. Systrom explores how these changes affect competition, creativity, and the visibility of content. The conversation highlights challenges posed by foreign apps and emphasizes the need for thoughtful content curation to foster diverse perspectives. Tune in for a fascinating glance at the future of social media!
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Homogenization of Social Media
- Social media platforms are converging towards AI-powered "For You" feeds.
- This is the next evolution of content feeds, moving beyond friend-based filtering.
Evolution of Feeds
- Feeds were effective with smaller networks but became less optimal as they grew.
- AI can improve feeds by sifting through content and prioritizing relevance over popularity.
Platform Differentiation
- Distinct social media platforms may lose differentiation with AI-driven content recommendations.
- The U.S. tends towards single-use platforms, unlike the "super apps" common in Asia.