Big Technology Podcast

Instagram’s Founder On Why All Social Media Looks The Same — With Kevin Systrom

Mar 22, 2023

Kevin Systrom, co-founder of Instagram and Artifact, dives into the evolving landscape of social media. He discusses the striking similarities among major platforms and the implications of AI-driven recommendations. Systrom explores how these changes affect competition, creativity, and the visibility of content. The conversation highlights challenges posed by foreign apps and emphasizes the need for thoughtful content curation to foster diverse perspectives. Tune in for a fascinating glance at the future of social media!

56:25

Episode guests

Kevin Systrom

Highlights

AI Chapters

Episode notes

How Instagram is Evolving to Serve Personalized News

01:24

The Importance of Being TikTok

01:23

The Importance of Personal Connection on Instagram

01:39

Intro

2min

Exploring the Evolution of Social Media Feeds

19min

Concerns Over Foreign App Influence on Media Consumption

2min

The Paradox of Algorithmic Visibility

5min

Exploring Content Dynamics in Social Media

2min

Navigating Digital Diversity and Content Challenges

21min

Wrapping Up Insights and Future Content Preview

2min

Kevin Systrom is the co-founder of Instagram and co-founder of Artifact, a news app that uses AI to determine your preferences and show stories you might be interested in. Systrom joins Big Technology Podcast to discuss the implications of all social media — Facebook, Instagram, TikTok, YouTube, Twitter — starting to look like each other. We speak about how the rise of AI recommendation feeds impacts the future of competition among these apps, creativity upon them, and distribution for people looking to get a message across. Tune in for a fun, in-depth discussion about social media's future in a new era.

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