I have something a little bit different for you this week where I swapped seats and was the guest on the Heart-Centred Business Podcast with host Tash Corbin.

Tash is amazing and a friend of mine. I met her a few years ago at Denise Duffield Thomas's first ever Rose Farm retreat, and I just have so much respect for her. Tash is a marketing and business growth specialist, and she's also one of our members in The Modern Marketing Collective.

INSTAGRAM: A SNAPSHOT OF YOUR BUSINESS

Social media has revolutionised the way businesses connect with their customers, and Instagram has emerged as a powerhouse platform for brands to showcase their products, services, engage with their audience, make connections and generate sales. Instagram is such a valuable platform for businesses to grow their presence and achieve their marketing goals. Listen in as I discuss with Tash how the value Instagram can offer business owners and share my own strategies to improve connection, promotion, engagement and sales.

AVOID COMMON MISTAKES

However, like any social media platform, there is the risk of comparisonitis, trying to copy strategies, following brand ideas that don’t resonate with you, or feeling pressure to post huge amounts of content. I’ll take you through how you can gain traction with only a handful of posts and use the algorithms to your advantage.

CONTENT CONTENT CONTENT

Focus your posts on four types of key content: connection, credibility, value and promotion. What is your audience going to get out of your content? What can you do to delight or inspire them with your own unique knowledge, advice and experience? You’ll set your business up with a fabulous following if you address these key types of content.

LEVERAGING AND SCALABILITY

I share my own journey from where I started doing a whole mixture of things like copywriting, contracts, and strategy sessions before changing my business model to one that works for me. I talk about my own journey scaling my business so I could create space and time in my life with a business that worked around my own needs and goals.

BUSINESS TAKING THE BACKSEAT

Tash and I talk about how the birth of my newborn son impacted how I run my business. I needed to give myself headspace and time. I’m keeping myself flexible and adaptable by working out how to shrink and expand different parts of the pie depending on what’s going on in life and what’s going on in the business.

We explore how Tash’s health journey led her to needing eight months away from her business and doing the bare minimum. She shares how she kept her business running during that hectic time and how she has built herself back up again.

As a business owner, you may feel guilty about taking a step back from your business, whether it's for personal reasons, health concerns, or simply needing a break. You may worry that you're letting your business and your team down or that it reflects poorly on your abilities as a leader. But here's the truth: taking care of yourself is not only essential for your well-being but also for the success of your business.

Taking a step back from your business can actually be beneficial in the long run. It allows you to recharge, gain fresh perspectives, and come back with renewed energy and creativity. It can also help you delegate tasks to your team, foster their growth and development, and build a more resilient and sustainable business. Remember, you’re not solely defined by your business. Give yourself grace and permission to take a step back when needed without feeling guilty.

In life, you have to focus on what feels good for YOU. Don’t be tempted to compare yourself to others. When you run a business, you’re so privileged to be able to build a business in a way that suits your goals and life and when you need to take a step back, you can decide how that will look and how and when you’ll return.

HEART-CENTRED BUSINESS CONFERENCE 2023

I’m speaking at the Heart-Centred Business Conference on the 18th to 21st May at Peppers in Noosa, Australia. I'll be sharing all of my latest advice around using Instagram to grow your business and I'm delighted and super honoured to be sharing the stage alongside incredible people, including two of our former podcast guests. The first being Natarsha Bamblett, who is Queen Acknowledgements who shared with us how to create powerful acknowledgements of country. The second is Louise O'Reilly who is speaking about how inclusivity can actually grow your business.

Alongside these powerhouses of wisdom, there is Leonie Dawson, Aileen Barrett, Michelle Smith, and Brigit Esselmont and, of course, Tash Corbin herself. If you would love to join us at this conference, go ahead now and snap up your ticket here and enter the code EMILY50 for a $50 discount.

LINKS:

Connect with Tash Corbin:

Website: www.tashcorbin.com

Podcast: Heart-Centred Business Podcast by Tash Corbin

Instagram: @tashcorbin

Join me in the Heart-Centred Business Conference 18th to 21st of May at Peppers in Noosa! Grab your tickets here and use the code EMILY50 for $50 off your ticket price.

Previous episodes mentioned:

Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective

Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower

Free Online Class: The 3 steps to turn your followers into clients

Website: https://emilyosmond.com/
Instagram: https://www.instagram.com/emilyosmond/
Facebook: https://www.facebook.com/emilyclareosmond

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