If you want to WIN in ductless sales in 2023 and beyond, you need a marketing strategy that’s competitive. But how do you differentiate your service business from the competition and dominate your customers’ search engines? This week’s guest is going to tell you just how to do that in any market, regardless of the size.

Meet Michelle LaFrance, aka “The Ductless Marketing Gal”. Michelle is President and CEO of Smarty Pants Web, a digital marketing and web design firm, as well as Founder of The Ductless Directory, a comprehensive resource for consumers, contractors, and manufacturers. The Ductless Directory is a powerful tool that will give your website a boost in rankings AND double or even triple your visibility.

Join us as we talk with Michelle about this one-of-a-kind marketing solution that’s boosting contractors to the top of search results. Plus, she shares what you need to do to be recognized as ‘the ductless guy’ in your area!

In this episode we discuss:

Marketing tips and strategies that will help you generate ductless leads online
How to easily increase traffic to your service business’s website
The many benefits of getting featured in The Ductless Directory (and how to get featured!)

Check out these resources we mentioned during the podcast:

This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months).

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

Meet the Guest:

Michelle LaFrance, aka “The Ductless Marketing Gal”, is an HVAC consultant, ductless marketing expert, digital marketing strategist, content creation expert, author, and speaker. Michelle is President and CEO of Smarty Pants Web, a digital marketing and web design firm, as well as Founder of The Ductless Directory, a comprehensive resource for consumers, contractors, and manufacturers.

Links to content here:

Connect with her on LinkedIn

Connect with The Ductless Guy on Facebook

Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.

Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.

Proud Boys leaders get longest sentences in January 6 attack.