Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of marketing, challenging preconceptions and offering advice you can use right now. Tune in to sharpen your digital prowess and perhaps, change the way you think about your next move in this fast-evolving landscape.

Chapters:

00:00:00 The John Moran Timeline: Tracing His Ascension in Digital Marketing
00:04:02 Inside the Toolbox: Unpacking Performance Max’s Utility
00:07:51 How Google’s Performance Max Scales the Unscalable
00:09:12 The Inner Workings of Performance Max: Tactics for Today's Marketers
00:11:34 Advanced Strategies: Optimizing Performance Max for Maximum Impact
00:13:58 Case Study Insights: Real Results from Implementing Performance Max
00:17:01 Performance Max Case Study Breakdown
00:21:33 Why Talking Across Platforms is Key to Marketing Success
00:24:53 Charting the Maze: Today’s Marketing Strategy Complexities
00:26:17 The Wild West of Paid Traffic: Unraveling the Chaos
00:29:13 Ground Zero: Marketing Insights from the Field
00:32:42 Data-Driven Strategies: Making Metrics Work for You
00:37:46 Why Historical Data is the Marketer’s Crystal Ball
00:40:22 Sign-Off: Reflections and What’s Next on Perpetual Traffic

LINKS AND RESOURCES:

PT on Telegram
Search for John Moran
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

243_ When the Doctor is Also the Psych Patient (remix)