Brand Rescue: Marketing + PR Guidance for Small Businesses How to Win on TikTok vs. IG
If you’re posting the same content on TikTok and Instagram and wondering why nothing is working… this episode is calling you out.
Today on Brand Rescue, Whitney Lee breaks down the real differences between the two platforms and why your one-size-fits-all strategy is tanking your reach. She explains how TikTok rewards raw, real, fast-paced content while Instagram still wants a curated mix that builds trust over time.
Whitney also dives into the rise of TikTok Shopping, why it’s becoming a major revenue driver, and why selling on Instagram feels like pulling teeth. From posting frequency to audience behavior to monetization opportunities, this episode shows you exactly how to stop fighting the algorithm and start using it.
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