My Daily Business Podcast Leading by example with Simon Gould of Sydney Digital Marketing
In this episode, Fiona chats with Simon, founder of Sydney Digital Marketing, about his journey from coin-operated internet kiosks to establishing a leading digital marketing agency. Simon also shares valuable insights on maintaining lead quality. Tune in!
You'll Learn How To:
- Simon's early career
- The creation of the world's first coin-operated internet
- Expansion of the internet kiosk
- Evolution of digital marketing
- The role of AI and emerging technologies in digital marketing.
- The competitive landscape of digital marketing agencies.
- Key metrics for measuring digital marketing success
- Importance of continual learning and adapting to changing technologies.
- Importance of staff stability and low turnover rates in agencies
- Evaluating agency performance
- The importance of quality leads versus quantity
- The impact of consistent content creation
- The role of digital marketing
- Challenges and strategies in conveying the value of digital marketing to clients
- The importance of choosing marketing platforms
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