Sheila Phicil, Founder and CEO of Phicil-itate Change, works with innovators in healthcare to apply new technologies to solutions that incorporate the patients' voice. One goal is to reduce resistance to change, which often stems from the desire to avoid adding more complexity, by listening to patients, physicians, and community organizations. Data analytics and awareness of social determinants of health can provide insights to develop effective and sustainable solutions. Still, the data must be collected and analyzed in a way that preserves the context and individual experience.

Shelia explains, "Well, the simplest way I can put it is helping the helpers and in this case, it's helping people who want to bring forward good innovation in healthcare. To do it well by focusing the work around the patient's lived experience through understanding their stories and their health data. So what I'm aiming to do is to, one, put out great frameworks and strategies around how to do this well and efficiently and effectively. We are building a platform utilizing blockchain and AI to automate some of this work in collecting patient stories and data and generating insights into how to design health tech solutions that meet their needs."

"So all forms of social innovation, where we're trying to solve human problems, should always start with the people who have lived the experience of the problem and understand through their lens what their perspective is. What I often tell people, especially in the healthcare space, is that someone who has a lived experience of having diabetes or lost a loved one to cancer or is dealing with a rare disease, they become the expert. They become the expert in what that looks like for them, how that affects their life, and what they can tolerate in terms of coping or treatment and other things."

#SocialDeterminantsofHealth #SDOH #MedTech #DataAnalytics

Phicil-itateChange.com

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