Orbit for Creators The Definitive Guide to Blowing up Your Video Podcast
Aug 21, 2025
Jackie Lamport, Head of Special Projects at Lower Street and a key player in transforming Money Wise into a YouTube-first podcast, shares her expertise on captivating audiences. She discusses the challenges of shifting from audio to engaging video content, emphasizing strategies like innovative recording and narrative pacing. Jackie tackles the balance between short-form and long-form content, the importance of community building, and how true success transcends metrics, focusing instead on passion and resilience in the creative journey.
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Design Video Around Topics First
- YouTube lets you experiment with topics and formats to trigger fast growth that audio can't match.
- Jackie says pick topics to resonate first, then design the episode around them.
Airport Intro That Changed Growth
- The 'flying private' episode used a filmed airport intro and multi-angle footage to feel like YouTube, not a podcast.
- That episode brought more new people in a single day than months of audio growth.
Hook Viewers In The First 30 Seconds
- Make your intro feel native to YouTube and hook viewers immediately in the first 30 seconds.
- Film varied angles and avoid webcam shots so the episode looks cinematic, not like a Zoom call.
