Customer purchasing decisions are increasingly being driven by their values - Interview with Alan Williams #WorldValuesDay

Today’s interview is with Alan Williams, who is the Founder & MD, SERVICEBRAND GLOBAL, and helps service sector organisations to deliver significantly better business performance and a service excellence culture through values-driven organisational alignment. He joins me today to talk about his new book: “The Values Economy, How to Deliver Values Driven Service for Sustained Performance”, what we can learn from it, how values can impact better service and experience and World Values Day.

This interview follows on from my recent interview – Customer service: The most important job in the company – Interview with Fortuné Alexander of Pega — and is number 406 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.