The Daily Aus Are we being duped by Black Friday?
18 snips
Nov 26, 2025 Black Friday has evolved into a shopping frenzy, overwhelming consumers with constant marketing in Australia. The hosts explore its origins in the U.S., its introduction to Australia, and the projected $6.8 billion in sales. They discuss the reality of misleading discounts and price manipulation, highlighting examples from social media. Practical tips for smarter shopping include tracking prices and knowing return policies. Additionally, they address the impact on small businesses and suggest an inbox cleanup as a way to combat shopping overwhelm.
AI Snips
Chapters
Transcript
Episode notes
How Black Friday Began
- Black Friday began in the US as crowds after Thanksgiving and retailers offering discounts to capitalise.
- The term also ties to the idea retailers move 'from red to black' because of heavy sales.
Black Friday Lands In Australia
- Apple brought Black Friday to Australia around 2013 and online shopping accelerated its spread.
- Australians were initially sensitive to the term due to historical bushfires also called 'Black Friday'.
The Scale Of Australian Black Friday
- Black Friday sales in Australia are huge, projected around $6.8 billion and growing each year.
- Average expected discounts have risen from ~20% to about 30% before shoppers feel compelled to buy.