

Scaling Efficiently, Building Systems and Hiring a Management Team - Cheri Afonso, HouseHoppers
In this episode of The Founder Files, we dive deep into the scaling journey with Cheri Afonso, the CEO and co-founder of HouseHoppers—a relocation concierge business that's revolutionising the moving industry. Cheri shares her powerful story of building a business that thrives on operational excellence. From restructuring her role as CEO to managing branches across multiple geographies, Cheri takes us through her journey of mastering processes, building a management team, and ensuring customer satisfaction—while navigating the complexities of logistics. What you’ll learn in this episode: - How HouseHoppers revolutionised industry standards and achieved product-market fit - The keys to building a management team that drives business growth - How to stop wearing all the hats as an entrepreneur and scale efficiently - Cheri’s process for expanding into new locations without permanent teams - The importance of systems, processes, and standards in scaling any business If you're an entrepreneur on the path to scaling or interested in operational excellence, this episode is packed with practical takeaways just for you!
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This episode is brought to you by Metavolve.
Metavolve turns highly capable African founders into confident business leaders by helping them develop clear and comprehensive business strategies that make building a great sustainable business less complex. Reach out to our team to learn more: https://metavolve.co/
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00:00 Intro 04:00 Welcomes 04:44 HouseHoppers' Business Model 05:44 Getting A Coach During The Scaling Journey 09:39 Revolutionising Industry Standards 14:29 Finding Product-Market Fit 17:20 Hiring A Great Team 23:40 Overcoming Burnout & Breakdown 28:51 Replacing Family With Strangers 37:29 Growing Without Even Trying 42:07 Brought To You By Metavolve 43:30 Systems And Process Mapping 51:48 Building And Structuring A Management Team 59:58 What Does Cheri’s Job as CEO Entail? 01:06:35 Creating Systems & Automations 01:20:01 Managing Multiple Geographies 01:24:40 Next Steps For HouseHoppers 01:25:46 Advice For Entrepreneurs Starting The Scale-Up Journey