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Local Couple's Hard Start Running DSP
- Ted Johnson and his wife moved to New England to run an Amazon Delivery Service Partner and thought it would be a life-changing opportunity.
- The operation felt rushed, disorganized, and overwhelmed them with unexpected costs and responsibilities.
Christmas Meltdown Catalyzed Logistics Buildout
- Amazon's delivery failures in 2013 exposed dependence on carriers and triggered a rapid buildout of its own logistics network.
- The company raced to add sortation centers, planes, and trucking to control capacity and avoid future holiday meltdowns.
Automation Approach Extended To Transport
- Amazon applied its automation-and-software playbook from warehouses to transportation to scale quickly.
- That approach prioritized speed, control, and cost reduction often at the expense of traditional carrier relationships.