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- The decline in the quality of online ads can be attributed to factors such as Apple's App Tracking Transparency (ATT) feature, changing budget allocations by companies, and the shift in marketing strategies.
- Apple's App Tracking Transparency (ATT) has restricted advertisers' ability to collect data, resulting in a rise in poorly targeted ads.
Deep dives
Online Ads Are Getting Worse
Online ads have recently become more prevalent and of worse quality. Users are noticing an increase in nonsensical and poorly targeted ads across platforms. The decline in quality has been attributed to various factors, including Apple's App Tracking Transparency (ATT) feature, which limits the data advertisers can collect to target users. With the implementation of ATT, advertisers struggle to gather sufficient user information to create effective ad campaigns. Additionally, the worsening economy and changing budget allocations by companies have also played a role in the decline of online ads. As companies adjust their marketing strategies, they may opt for different platforms or methods that may not be as refined or effective as previous approaches.
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