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The Joe Pomp Show
Amazon's Poison Pill Ends TNT's 35-Year Relationship With The NBA
Jul 27, 2024
The podcast dives into the seismic shift in NBA media rights as TNT's long-standing partnership crumbles. It highlights the groundbreaking $77 billion deals with Disney, NBC Universal, and Amazon. The discussion reveals the potential fallout for TNT, including advertising revenue losses and possible legal battles over negotiations. The evolving landscape of sports broadcasting is analyzed, raising questions about the future of both TNT and the NBA amid changing distribution strategies.
07:18
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Quick takeaways
- The NBA's new $77 billion media rights deal excludes TNT due to their uncompetitive offer and ineffective negotiation strategies.
- TNT's loss of NBA rights may lead to significant financial challenges as it accounts for over 80% of their annual advertising revenue.
Deep dives
NBA Media Rights Deal Overview
The NBA has finalized a new media rights agreement worth $77 billion over 11 years, starting with the 2025-26 season. This deal includes partnerships with Disney, NBC Universal, and Amazon, which collectively will generate approximately $7 billion annually. The decision to exclude Warner Brothers Discovery (TNT) was largely due to their failure to present a competitive offer compared to Amazon's deal. TNT's inability to negotiate effectively, highlighted by their past comments about not needing the NBA, ultimately led to their loss of significant broadcasting rights.
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