Content Disrupted: Bold Takes on Brand Marketing How to Create a Marketing Strategy That’s Customer-Centric and Business Savvy
Oct 5, 2023
46:46
As a marketer, think about how often your decisions are questioned internally. The truth is, if you can quickly build a reputation as someone who uses marketing to drive business results, most of these questions will disappear. In this episode of Content Disrupted Patrick Ward, the Vice President of Marketing at Formula.Monks gets real about how to gain trust in marketing, unlock your marketing superpower (being the ultimate customer expert), and tackle brand building in stages to boost marketing’s bottom-line impact.
Episode Highlights:
- [01:40] Marketing the Marketer
- [03:33] Being the Customer Expert
- [06:48] The Concentric Circle Model for Branding Success
- [24:47] Marketers & Employee Advocacy
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