In this discussion, Adam Aleksik, also known as The Etymology Nerd, dives into the fascinating world of 'algospeak,' the language shaped by social media algorithms. He explains how this unique lexicon helps users navigate censorship and reflect societal trends. With humor, he predicts that future generations will adopt terms like 'seggs' without irony. Adam also explores how algorithms influence communication styles and personal identity, revealing both the challenges and creative opportunities they present for content creators in today’s digital landscape.
The rise of algospeak reflects how algorithm-driven platforms influence language, leading younger generations to adopt euphemistic terms for serious topics.
Viral communication has reshaped message dissemination, causing creators to prioritize algorithmic engagement over deeper, nuanced storytelling.
Deep dives
The Impact of Algo Speak
Algo speak refers to the new ways of communicating that have emerged due to algorithm-driven platforms. This language style includes euphemisms such as 'unalive' to refer to suicide or 'segs' for sex, which reflects a trend toward more playful, infantile language. These linguistic changes are often driven by younger generations who are trying to navigate the complexity of discussing serious topics in a way that fits within platform guidelines. As a result, these terms can open up conversations that might otherwise be difficult, allowing for discussions around sensitive subjects among younger audiences.
Viral Communication vs. Broadcast Communication
Viral communication has drastically altered the way messages are disseminated, moving away from traditional broadcast methods where one person speaks to many. Instead, viral communication relies on shares and engagement, with messages spreading organically through networks. This shift has transformed how politicians and creators craft their messages, making them more appealing to algorithmic demands to ensure reach and interaction. Consequently, creators must adapt to the algorithm's preferences, often sacrificing depth and nuance for content likely to engage wider audiences.
Evolving Storytelling Techniques
Storytelling methods have evolved in tandem with mediums, with each new platform requiring a different approach. Creators now manipulate their presentations to maintain audience interest, often exaggerating claims or adopting 'influencer accents' to capture attention effectively. This has led to a homogenization of content, where creators feel pressured to conform to what is popular and marketable within their medium. While some see this as a loss of authenticity, others argue that adapting to new formats is a natural evolution of human communication.
The Role of Filters and Echo Chambers
Echo chambers created by social media algorithms have profound effects on communication and the spread of ideas. Individuals can find themselves in isolated bubbles that only expose them to specific viewpoints, leading to polarization. This phenomenon is particularly evident during elections, where different groups may be inundated with entirely different narratives. Although this offers opportunities for niche communities to flourish, it simultaneously poses challenges in fostering shared understanding across diverse audiences.
This week, Jamie talks with Adam Aleksik aka The Etymology Nerd about how relying on algorithms to communicate is changing the way we talk and scream at each other, and the inevitability that your nephew is going to grow up to say "seggs" without a shred of irony.