Shopping List Marketing Technology with AdAdapted’s Molly McFarland

Apr 23, 2022

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The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers. With its powerful list data and unique ad products, AdAdapted helps the world’s top CPGs meet their most important goals.

This episode is sponsored by AdAdapted.

Follow Molly McFarland on LinkedIn at: https://www.linkedin.com/in/mollymmcfarland/
Follow AdAdapted on LinkedIn at: https://www.linkedin.com/company/adadapted/
Follow AdAdapted online at: https://www.adadapted.com/

Molly answers these questions:

1) You’ve been with AdAdapted 10 years, take us through the decade and how the company has shaped itself to be what it is today as an advertising leader?
2) Let’s talk AdAdapted - value proposition. Why are CPG brands choosing to work with AdAdapted as the core data, analytics and target marketing partner of choice?
3) Let’s explore all the 4 types of solutions you offer - managed service, self service, your platforms & attribution? What do you need from a brand to get started with your clients?
4)Why is managed service so important for brands to operate in the world of mobile advertising?
5) What is your role today as a CRO at AdAdapted? What teams do you work with and what partnerships do you establish internally and externally?
6) Today’s world of brands and retail deals with an unprecedented level of data. What role can AdAdapted play in harnessing this for meaningful signals and demand generation for a brand?7) Brands are now shifting marketing mix to measurable ROI, lets get into the world of attribution and how you create value for brands through attribution?
8) Whats next for AdAdapted? What areas are there capability developments going on? What should your clients and prospects look forward to?

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