She Rebel Radio 5 Principles to Manage your Social Media through a Pandemic with Helen Olszowska
Joining me this week, is Helen the founder of Seashells Social a Digital Marketing Agency for purpose led businesses and organisations. Helen has over a decade of experience in fundraising, event and digital management for charities and not for profit organisations before running her own business.
During this episode, we discuss 5 principles for managing your social media (in business) during the worldwide pandemic and why right now is a good time to build emotional resonance with your audience.
“Sharing what is changing in your life and how you are dealing with the crisis on a personal level plus what you are still doing for the business etc — can be really valuable and interesting as people can connect with your journey as a human and a individual”
- Helen Olszowska
This week on She Rebel Radio :
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The benefits of staying consistent with your social media presence during these unprecedented times.
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How to use social listening to understand your audience, how they are feeling and the different platforms you can use to do this
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Why you need to be hyper vigilant about fact checking when using #coronacrisis
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How stepping back and thinking what has changed for your audience is crucial
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Why thinking about tone and relevance is even more important when pre-planning your content.
Additional Quote :
‘’It’s really valuable to think about how you would talk to your audience face to face or at a party which would obviously be on zoom right now. What topics would you connect on at this moment of time?”
- Helen Olszowska
Connect with Helen
Website https://www.seashelldigital.co.uk/
Twitter https://twitter.com/SeashellSocials
Linkedin https://www.linkedin.com/in/helen-olszowska-8989b911/
Join the next Free Webinar : What’s working Online with Guest Expert Alex Bailey
How to stay positive, create community and connection online with Lulu Minns and Guest Expert Alex Bailey, Alex is a the CEO of Bailey & French, a positive psychologist, and human connection expert.
As we navigate unprecedented times, we need unprecedented women to step up and lead online, join us on the 14th April at 8.00pm GMT where discuss how you can do that.
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