Business negotiation, whether carried out by small, medium, or large business personnel, is a skill that must be developed. But small and medium business approaches to negotiation need to be better informed if they are to succeed when competing against the larger companies. My guest on this episode, James Orsini, brings a wealth of insight to us through his experience as an agency leader and from teaching small and medium business leaders how to be more successful, not only in negotiations but in business in general.

Outline of This Episode

[2:37] James’ experience prior to joining Gary Vaynerchuck
[4:01] The best advice James can give regarding improving negotiations
[4:53] Mistakes small and medium-sized business owners often get wrong in negotiation
[11:49] The struggle with “giving away your best stuff” - and what really happens
[16:28] Things James wishes people would do differently in their negotiations
[18:50] The best piece of advice about negotiation

Resources & People Mentioned

BOOK: Jab, Jab, Jab, Right Hook

Get a Free Ticket to the Spark Event in February at:

Website: ScoutRFP

Ticket Code: ninja2020

Connect with James Orsini

The Sasha Group - where James serves as President
James on LinkedIn
James on Twitter: @JimmyThePencil

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Small and Medium Business Negotiation