32. Why you need to slow your clients down

Do your clients want quick results? 

Here's the truth... it's a myth.

Marketing is the slow road. Sure, you can get some numbers quickly. But like all things, if you want lasting, sustainable growth, it takes time.

Think of it like your health. You can lose 10 lbs by starving yourself for a few days and taking extreme measures. Fighters do it all the time.

But if you want to be healthy and have and maintain a healthy bodyweight over time, you need to build habits, systems, strategies, and contingencies. 

And the only way that works is by slow change.

So, the next time your clients hold you to quick results, remind them that change takes time. It's slow in the beginning but then compounds like interest.

It requires building one layer on top of the other. Many parts need to work together. 

Manage expectations early and throughout. Put in the ground work to make the rest of your marketing more effective. Then buckle in for the long, boring road of consistency and iteration.

Yours,

—k