6 Minute English

Rage bait: How online anger makes money

209 snips
Feb 13, 2025
Dive into the world of rage bait and discover how it cleverly manipulates online viewers' emotions. Learn about the tactics that provoke outrage and how this approach differs from traditional clickbait. Explore the psychological impact on social media dynamics and influencer strategies. Finally, gain valuable insights on how to critically assess provocative content and break the cycle of sharing anger-inducing posts.
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INSIGHT

Ragebait Explained

  • Ragebait is online content designed to provoke anger and outrage.
  • It aims to increase engagement and generate revenue for the creator.
INSIGHT

How Ragebait Works

  • Ragebait creators post provocative content online.
  • The resulting outrage drives engagement, increasing traffic and revenue.
ANECDOTE

Ragebait and Profit

  • Andrea Jones, a marketing strategist, explains that creators prioritize views for profit.
  • They exploit negative emotions as engagement is incentivized regardless of its nature.
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