Seth Godin on Systems Change and The Carbon Almanac, Ep #24

A couple weeks ago our episode focused on Speed & Scale, a comprehensive action plan to cut emissions in half by 2030 and reach net zero by 2050. It's a book and an ambitious ongoing effort to track global progress on addressing climate change.

This week we focus again on a book and ambitious ongoing effort: The Carbon Almanac. Over 300 volunteers created the book, and now it's a movement of over 1,900 people who are continuing to add resources to help the world get the facts straight about climate.

The founder and lead organizer of this ambitious project is someone you’ve likely heard of before: Seth Godin. Seth has written over 20 best selling books. He’s widely recognized as a thought leader on marketing, how ideas spread, leadership, creativity and change. I was thrilled to have the chance to talk to Seth and he was just as fun and thought provoking as I hoped.

And, a little warning – something happens in the background towards the end of episode. Normally we’d edit it out for you but it actually led to a really interesting discussion about a way everyday people can have a lot of impact. I’ll let it remain a surprise for you but you’ll know it when you hear it. Enjoy!

In today’s episode, we cover:

[3:19] What is The Carbon Almanac & how it came to be
[4:57] What motivated Seth to look at climate change
[7:17] What role do individuals have in systems change
[9:09] Today’s culture in regards to climate change and how it's changing
[11:04] What it takes to get to the next level of action
[14:17] What we need to change and what is Seth most excited to work on
[19:20] How systems change
[21:24] Comparing the climate era to the digital transformation era
[23:08] What we need from leaders today
[24:33] The influence of corporations
[27:57] Narratives that (don’t) work for bold climate action
[29:10] Action around leaf blowers
[30:14] What Seth is working on next & his call to action
[32:29] The role in design in making a new future tangible

Resources Mentioned

The Carbon Almanac

Connect with Seth Godin

Connect with Seth on LinkedIn

Connect With Jason Rissman

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