Rethink Real Estate Tony Robbins to Top Team Leader: How to Build a Brokerage That Outlasts Market Cycles | Rethink Real Estate S4E66
In this no-fluff episode of Rethink Real Estate, host Ben Brady is joined by Brett Jennings, CEO and Founder of Real Estate Experts, one of the most respected real estate teams in the Bay Area. From selling candy in grade school to working for Tony Robbins, Brett's entrepreneurial journey led him to build a top-producing team inside Side Real Estate—and a company that’s redefining what it means to deliver true value in the real estate industry.Brett shares how his time with Tony Robbins shaped his obsession with modeling high-performance agents, building intentional systems, and creating a business where coaching, culture, and client outcomes take priority. He opens up about the mistakes most agents make when building a team, the three critical systems that determine whether a team thrives or plateaus, and why environment—not ego—is the key to sustainable growth in real estate.Ben and Brett dive into what most brokers and agents get wrong about cost vs. value, why cheap splits can be a trap, and how to attract top producers without forming an entourage. Brett also discusses his early adoption of Side, why he left Keller Williams, and how Real Estate Experts is shifting the real estate industry from transactional to transformational.Whether you're a solo agent, a team leader, or thinking about your exit strategy, this episode is packed with mindset shifts, tactical advice, and real talk about what it takes to grow a purposeful, scalable real estate business.⏱️ Timestamps & Key Topics:[00:00:00] – Brett’s Journey: From Tony Robbins to Real Estate[00:03:40] – The Power of Modeling & Building a Values-Based Team[00:08:50] – From Short Sales to Scaling with Systems That Last[00:13:45] – Why Environment Beats Willpower Every Time[00:18:00] – The Problem with Discount Brokerages & Ego in Real Estate[00:25:10] – Becoming a Brokerage Partner: Side, KW, EXP & More[00:30:00] – Brett’s Vision to Shift Real Estate From Transactional to Relational🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Brett Jennings with Real Estate Experts:https://therealexperts.com/https://www.instagram.com/realestateexpertsca/https://www.linkedin.com/in/brettjennings/🔗 Connect with Ben Brady and Harcourts Auctions: https://www.facebook.com/Benbradyharcourtshttps://www.linkedin.com/in/ben-brady-0b223517https://www.instagram.com/harcourtsauctionshttps://www.facebook.com/HarcourtsAuctions🎯 Subscribe for more behind-the-scenes insights from top producers and team leaders across the industry. If this episode challenged your thinking, share it with someone building a real estate business the right way.