REWIND: Reimagining Creative for Today’s Shopper — with PepsiCo’s Jared Taitel

This episode originally aired on October 31, 2023.  We'll be back with a brand-new episode of Beyond the Shelf on 1/7/26.  Happy Holidays!

Dave sits down with Jared Taitel, Director, eCommerce Marketing at PepsiCo, for a wide-ranging conversation on scaling creativity in one of the world’s most complex digital commerce environments.

Jared shares how PepsiCo approached creative automation early - and how the partnership with It’sRapid helped his team move away from one-off asset creation toward a more scalable, repeatable model across thousands of SKUs. The conversation explores what it takes to operationalize creative at enterprise scale, without sacrificing quality or brand standards.

Dave and Jared also discuss Jared’s unconventional path from the music industry into marketing leadership, the mindset shifts required to navigate constant change, and how emerging technologies, including generative AI, are reshaping retail media, content production, and team workflows.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker