1.04: Using bank employees as social media brand ambassadors

On this episode of the BAI Banking Strategies' podcast, we talk with CarrieAnne Cormier, digital banking strategist and retail banking officer with Avidia Bank in the Greater Boston area. Cormier talks about creating the "Avidia Smarties," a group of bank employees who use social media to engage and entertain audiences, while gaining Avidia national and international attention.