1M AUD Pre-seed Round To Improve and Track Your Software License Utilization

Welcome to The SaaS CFO Podcast! In this episode, we sit down with Nathan Mackinnon, co-founder and CEO of Subble, a subscription management platform helping companies identify and optimize their software spend. Nathan shares his journey from being the 13th employee at a startup called ActivePipe, where he transitioned from software engineer to product management, all the way through to a successful exit in 2022. 

Nathan and his co-founders started Subble after recognizing the challenges companies face in managing their software spend, particularly in the post-COVID era. Subble helps companies discover what software they're using, identify unused licenses, and ultimately save money on their software bills while improving security. 

Throughout the episode, Nathan discusses the evolving software spend management space, Subble’s target market, and their go-to-market strategies. He also shares insights on their fundraising journey and the importance of building relationships and networks as a founder. 

Join us as we dive into Nathan's entrepreneurial experience and learn more about how Subble is helping companies take control of their software spend in this exciting new category. 

Show Notes:  

00:00 Team identified software management problem, decided to solve. 

06:09 Diverse approaches to software management and procurement. 

08:47 Various stakeholders care about unique distributed problems. 

12:23 Using direct approach to educate, form partnerships. 

13:48 Fortuitous meeting led to accelerated product launch. 

17:41 Seeking feedback on Subble’s journey; future follow-up? 

Links:  

SaaS Fundraising Stories: https://www.thesaasnews.com/news/subble-secures-1-million-in-pre-seed-funding 

Nathan Mackinnon’s LinkedIn: https://www.linkedin.com/in/nathan-mackinnon-648b23205/ 

Subble’s LinkedIn: https://www.linkedin.com/company/subble/ 

Subble’s Website: https://www.subble.com/ 

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