EP61: Small agency, big profile | Dr Kat Arney | First Create The Media

I have a constant fascination with the power of agency marketing. I’m sure it’s my age - having cut my new business teeth in a pre-digital era, but my enthusiasm for the growing array of channels available for anyone to share their message with an audience shows no sign of abating.  

So forgive me for revisiting the subject of profile building once again. Last year I dedicated three episodes to content resourcing, personal branding and LinkedIn profile building and back in episode 25 I chatted to Brandhook’s Pip Stocks who shared her story of successfully building out a thought leadership campaign. 

For this episode, I wanted to showcase another small agency, but with a slightly different challenge - how do you balance the profile of the founder with the profile of the agency?

Dr Kat Arney is a multi award-winning science writer and broadcaster, and founder and Creative Director of First Create The Media. Having started the agency in 2018 after over a decade at Cancer Research UK, Kat continues to publish books, produce numerous podcasts and, given the opportunity, take to the stage to speak about science and society. Join us as we talk about the trials of the accidental agency owner, juggling personal profile projects with billable time and much more. 

Kat’s recommended read is Story Dash: Find, Develop, and Activate Your Most Valuable Business Stories . . . In Just a Few Hours - listen in to find out how to win a copy. 

Also mentioned in this episode:

Rebel Cell - buy signed copies https://www.rebelcellbook.com/ or find it wherever books are sold

Genetics Unzipped podcast https://geneticsunzipped.com/

Ingenious https://www.bbc.co.uk/programmes/m000h0fy/episodes/player