Airbnb Discounts Debut, STR Hosts Level Up in 2025

Mar 31, 2025

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In this episode of Good Morning Hospitality, Brandreth Canaley and Michael Goldin dig into Airbnb’s first-ever discount program, quietly launched through HotelTonight. We explore what it means for pricing strategy, guest acquisition, and how it stacks up against OTA competition.

We also unpack key findings from Phocuswright’s new report on STR tech and distribution. Hosts are getting more strategic—adopting tech, leaning into direct bookings, and experimenting with AI—but challenges around costs, outsourcing, and alternative revenue streams remain.

As the STR landscape evolves, operators are making smarter moves to stay competitive. Let’s get into it!

This episode is brought to you by our friends at Fido! No more headaches managing your vacation homes and asking your guests to take the trash bins to the curb! Want to execute great hospitality for your guests? Get with Fido today at getfido.com/gmh

Phocuswright Research (B2B Tec & Distribution): Link Here

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