Throwing Fits The Nikki Ogunnaike Interview with Throwing Fits
Feb 12, 2025
Nikki Ogunnaike, Editor-in-chief of Marie Claire and host of the Nice Talk podcast, shares insights from her media journey. She dives into the evolving landscape of women's magazines and discusses the blending of serious women's issues with fashion. Nikki chats about the chaotic excitement of New York Fashion Week, embracing personal style beyond trends, and the creative challenges of being an editor today. She also explores the cultural impact of social media and AI in shaping narratives and the importance of community in empowering women through style.
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Marie Claire’s Core Reader
- Marie Claire positions itself as a woman of style, substance and power who cares about world events and dressing well.
- Nikki says the brand serves that woman across formats to make her life easier.
Politics Is Part Of The DNA
- Marie Claire has long leaned into women's rights and political coverage as part of its DNA, not as a trend.
- Nikki emphasizes the magazine will continue political coverage even if competitors pivot to fashion angles.
Steward The Whole Brand Ecosystem
- As EIC you must steward the brand across website, podcasts, newsletters and print so everything feels cohesive.
- Nikki advises focusing on brand DNA rather than treating channels in isolation.