Jollibee (PH) | Becoming the Hive | 2/5

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Jollibee is the McDonald's of the Philippines. Yet, it commands a vast portfolio of iconic brands across the region, from the Michelin-starred dim sum of Tim Ho Wan to The Coffee Bean and Tea Leaf—Starbucks' formidable rival—and Highlands Coffee, Vietnam's largest coffee chain. Jollibee's true gem, however, is its dominance in the Philippines' F&B industry, with over 2,000 outlets spanning four major franchises: Jollibee, celebrated for its crispy fried chicken, juicy burgers, and unique spaghetti; Chowking, offering savory Chinese fare; Mang Inasal, specializing in local BBQ chicken; and Greenwich, known for its pizzas. But Jollibee's ambitions stretch far beyond the Philippine shores. The brand is pivoting from defending its local turf against giants like McDonald's to challenging them on the global stage. Episode 1: From a Magnolia Ice-Cream parlor to an iconic all-American diner, explore Jollibee's transformation and the debut of the Yum Burger. Episode 2: Discover how Jollibee evolved from a simple eatery into a formidable fast-food empire, launching its signature Chickenjoy and Spaghetti Special, and embarking on a learning expedition to America's McDonald's. Episode 3: Witness the showdown between Jollibee and McDonald's, where the former relegates the global giant to a close second in the Philippines. Episode 4: With McDonald's outpaced, Jollibee sets its sights on broader conquests within the Philippines, starting with the acquisition of Greenwich. Episode 5: Track Jollibee's aggressive expansion as it acquires Chowking and Mang Inasal, then storms Vietnam's market. -

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