"Trump Trad" and the aesthetics of the New Right

Apr 10, 2025

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Since Trump took office in January, you may have picked up on a certain, shall we say, visual vibe. Think: AI slop memes, gilded neoclassical decor, men clad in dark suits and red ties, women decked out in high heels and flowing hair—not to mention an ambiguous blend of plastic surgery and contoured make-up that the Hollywood Reporter recently dubbed “Mar-A-Lago Face.”

If you’ve noticed some of these recurring themes, you’re not alone. The arts journalist and critic Carolina Miranda has been keeping tabs on the intersection of visual culture, society, and politics for years, and she recently came up with a name for the look and feel of the current administration: Trump Trad. Her recent column for the Washington Post, “Welcome to the Era of Trump Trad,” is worth a read—and it’s the first in a monthly series providing an ongoing aesthetic analysis of the Trump era, which is among her new endeavors since taking a buyout from her longtime role at the LA Times last year. (She also writes the Arts Insider newsletter for KCRW, which Andrea edits.)

Carolina joins us to explain the three core pillars of Trump Trad: a yearning for the past (architecturally and otherwise), traditional gender roles, and—fascinatingly—professional wrestling. We also get into how to reconcile all the trad-ness with this administration’s simultaneous embrace of Silicon Valley and AI, whether or not Biden or Kamala aesthetics exist, and how Trump’s obsession with taking control of the programming at the Kennedy Center and issuing executive orders about architecture fits in with his politics of resentment against so-called “cultural elites.”

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