Creative Agency Account Manager Podcast How to build an agency sales engine, with Ryan Hall
Nov 11, 2025
42:47
Welcome to Episode 150. This episode is for anyone in agency new business or running sales. My guest is Ryan Hall, Founder of Friday Solved, where he helps agencies build scalable and sustainable sales engines. With over 20 years in marketing and digital - including leading and selling Nice Agency, later acquired by Karmarama and Accenture Interactive - Ryan has seen firsthand what drives real growth.
Here’s what we cover and how Ryan advises agencies:
- Create buyability, not forced selling. You can’t push complex services; people have to want to buy from you. That means trust, proof and value over time, plus clear expectations that sales isn’t a quick fix.
- Build a joined-up sales engine. Inbound and outbound run at different speeds and need different steps, but the buyer experience starts at first contact and momentum through stages is everything. Systemise it so sales becomes repeatable.
- Work the middle of the funnel properly. “Shake the tree” with people you already know, keep data clean, follow up with useful content tied to your critical pillars, and channel-swap from LinkedIn to email when it’s serious. Let CRM be your muscle memory so you stay consistent without spamming.
Connect with Ryan Hall here:
LinkedIn: https://www.linkedin.com/in/ryanghall/
Website: https://www.fridaysolved.co.uk/
Book: https://www.fridaysolved.co.uk/pages/dont-sell
If you haven’t signed up for my weekly newsletter, go to https://www.accountmanagementskills.com and sign up to get account management tips and trends, any trainings I’m running, guests coming on the show and advice to help you in your account management role.
Here’s what we cover and how Ryan advises agencies:
- Create buyability, not forced selling. You can’t push complex services; people have to want to buy from you. That means trust, proof and value over time, plus clear expectations that sales isn’t a quick fix.
- Build a joined-up sales engine. Inbound and outbound run at different speeds and need different steps, but the buyer experience starts at first contact and momentum through stages is everything. Systemise it so sales becomes repeatable.
- Work the middle of the funnel properly. “Shake the tree” with people you already know, keep data clean, follow up with useful content tied to your critical pillars, and channel-swap from LinkedIn to email when it’s serious. Let CRM be your muscle memory so you stay consistent without spamming.
Connect with Ryan Hall here:
LinkedIn: https://www.linkedin.com/in/ryanghall/
Website: https://www.fridaysolved.co.uk/
Book: https://www.fridaysolved.co.uk/pages/dont-sell
If you haven’t signed up for my weekly newsletter, go to https://www.accountmanagementskills.com and sign up to get account management tips and trends, any trainings I’m running, guests coming on the show and advice to help you in your account management role.