#22 Stop Selling SGPT (w/ Mike Waywell)

In this episode, I sit down with Mike Waywell from Gym Ownr to unpack the things he's learned after building and running his own gym, Steel Habitat, for 12 years, and helping 100s of gym owners through his GymOwnr system.

We talk about:

• What he learned mystery shopping a bunch of group training gyms
• How fast, consistent follow-up beats being “good at sales”
• Why selling “small group personal training” isn't good for your marketing
• The truth about session size, coaching quality, and actually making a profit from your gym
• How small operational changes can dramatically increase capacity
• Why trial-based changes reduce member resistance
• And the mindset shift required to move from coach to business owner

Find Out More About Mike:

• Website: https://gymownr.com/business
• Instagram: https://www.instagram.com/gymownr/