SwimOutlet's Cause-Based Marketing Campaign Connects Customers With Olympians

In episode 246 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Alexander Sienkiewicz, chief marketing officer at SwimOutlet, the largest swim retailer in the United States. Listen in as Sienkiewicz discusses the brand's history, its e-commerce offerings, and his career background in retail. He shares how SwimOutlet launched an automated SMS campaign with Attentive, offering inspirational and uplifting…