Stratechery Data and Definitions
Jun 21, 2022
The discussion dives into the controversies surrounding Apple's App Tracking Transparency, highlighting concerns from regulators about competition and potential biases. It contrasts Apple’s privacy-centric advertising approach with industry norms, revealing implications for targeted advertising. The intricacies of data collection in the ad landscape are explored, emphasizing the tension between big platforms and smaller developers. Finally, the conversation scrutinizes Apple's advertising policies, pointing out inconsistencies in their privacy claims and self-preferencing tactics.
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Winners and Losers of ATT
- Apple's ATT policy benefited companies like Google and Amazon, while hurting Meta.
- Apple's own advertising business also saw significant market share growth after ATT.
Apple's Definition of Tracking
- Apple defines "tracking" as linking user data with third-party data for targeted ads or sharing it with data brokers.
- Apple's own data collection for targeted ads doesn't fall under this definition.
Grindr Data Scandal
- The Wall Street Journal reported on how Grindr user data was sold through an ad network, revealing privacy risks.
- This data could infer personal details like romantic encounters and even home addresses, highlighting ethical concerns.