Episode 657: RANDY OLSON - HOUSTON, WE HAVE A NARRATIVE - a simple method to create compelling stories

RANDY OLSON earned a Harvard Ph.D. in Biology and was a tenured professor when he quit and moved to LA to attend USC film school. His goal: help scientists learn to communicate better. We receive so much input that we can no longer deal with separate bits of information, so we look for narratives. He’s the author of DON’T BE SUCH A SCIENTIST and HOUSTON, WE HAVE A NARRATIVE. and he’s developed tools. His Narrative Index predicted Trump’s 2016 victory and his ABT framework - and, but, therefore - helps folks create compelling stories. Learn more at abtframework.com

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