02) Bea Johnson on Launching the Global Zero Waste Movement and How We've Been Duped

The woman who originally coined the term "Zero Waste Lifestyle," Bea Johnson, joins me to talk about starting this now-global movement.

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Highlights:

[2:55] "As soon as you adopt the zero waste lifestyle, you realize quickly that we've been duped."

[3:35] What got Bea to reduce waste in the first place.

[5:55] What motivated Bea to start a blog and share this lifestyle.

[9:15] What Bea does to inspire people to take their first steps.

[14:00] How Bea stays at peace knowing our world is still so wasteful.

[19:15] Bea's thoughts on how we can reduce material consumption while supporting economic growth.

 

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